When Tony Robins was on Larry King with 3 million viewers, he mentioned that a normal domain only generated about 10,000 leads. He went on to say that with opt-in text, however, you can increase a 15% lead conversation rate to 200% or more. Simply translated, he is saying that text messaging will increase lead generation, and with all the press lately, we all realize that it's the future of the internet marketing for any business.
Of course anyone with marketing sense will tell you that it's the lead generation process that builds the list and the list is everything, period. Anyone that tells you any different is, frankly, crazy, period. Marketing-mobile marketing to be precise is vital to success.
It's a simple concept. The more people that get your message logically the more sales you'll receive. Mobile phones offer us this unique opportunity.
Think about it.Mobile phone users strap phones to their belts, carry them in a briefcase, pocket or purse. They walk and text and they even drive and text... tsk, tsk, that's a no, no.
My point is simple... and amazing as well. When you send text messages to someone's mobile phone, your message will be read within 15 minutes-the closest email comes to that is several days to a week.
Mobile Phones and Night Stands. Mobile phones are with your prospective buyer 24/7 and it's always no more than 3 feet away from them at all times. What do you do with your mobile phone at night? Did you know that 95% of all mobile phone users place them on their night stand. I know I do, how about you?
It's cheap 'n easy
So how do you get in on this amazing and lucrative phenomenon? I know of a place where you can send unlimited text messages. This means at no charge, yes downright cheap and easy because sending text messages on most systems usually runs anywhere from 3 to 5 cents each and most aren't as easy as this
Finally. Texting doesn't have to be expensive either. Yes it seems that in the beginning it was but with more business getting on the bandwagon prices are coming down.
Mark Gabel is a corporate consultant and expert at online and mobile marketing with books and articles on various topics pertaining to marketing.
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